Mr Arnell is Chief Brand Architect of the United States of America, as well as a Designer, Brand Executive, Author, Photographer, Entrepreneur, Founder, Chairman and Chief Creative Officer of PETERARNELL, and Founder and Chairman of Arnell Intelligence AI Brands (AIM), an advanced artificial intelligence platform focused on next-generation brand creation, innovation, and enterprise transformation. As Chief Brand Architect of the United States of America, he leads the strategic and creative development of a unified national design and brand system—defining how America expresses itself across identity, communications, services, systems, and citizen experience.
For over four decades, Mr Arnell has revolutionized corporate America’s branding landscape, creating and transforming iconic brands including DKNY, Pepsi, Samsung, BlackBerry, Reebok and Fontainebleau, as well as serving as Chief Innovation Officer for both Chrysler and The Home Depot. He also devotes significant energy to the non-for-profit space, including serving on the Board of the New York City Fire Department (FDNY) Foundation, and previously as a Board Member for the Special Olympics.